"Bill understands the elements of a direct response letter that produce results .."

"Wow!! I am impressed."

"A great asset .. as a writer, editor and project manager."

"A delight to work with ..."

"If you're looking for depth as well as words that sing, he's your man."

"He captured the heart of my ideas and that heart keeps beating ..."

"... A fantastic wordsmith ... he delivers content very quickly."

"... Thrilled with his style, skill and expertise ..."

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Bill Ireland Freelance Writer

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Bill Ireland

In high school, my favorite class was creative writing.

I can still remember the day of our final exam. Miss Okimura said, "Write whatever you want!" So I put my head down and went to sleep. Then I woke up ten minutes before the class ended and wrote down what I had dreamed.

I got an A.

That pretty much sold me on being a writer. But I had to go through many incarnations before it would become my livelihood.

My first paid gig came in the early '90s, when I began writing a humor column for my local newspaper. The fee? $25 per column.

I was on my way!

Down to Business

I started writing feature articles for national and regional publications. Then I found a niche writing copy for businesses, large and small.

My projects so far have included web copy, brochures, B2B, B2C, blog posts, email campaigns, sales letters, press releases, white papers, e-books, newsletters, corporate communications, business proposals, reports, and other stuff I can barely remember.


I had already been a writer for several years when I began working with my old friend, fundraising expert Gifford Claiborne.

Giff showed me the elements of a good appeal letter—what works, what doesn't, and the little things that make a big difference. (Example: When writing for missions that serve the poor, remember that donors respond to the word hungry more than homeless. In fact, hungry outpulls homeless by four to one!)

Now I use that specialized skill to write appeal letters for worldwide organizations, local missions, and ad agencies. I've watched their response rates rise, as well as average gift amounts. That makes it all worthwhile.

Being a Ghost

A few years ago my friend Roger Seymour asked if I'd like to ghostwrite a book with him. I said yes, and was soon immersed in a project that I found surprisingly rewarding. (That book, Why Can't I Get It Right?, is now published and available at Amazon.com.)

I discovered that ghostwriting is a vital service that's in demand—and that I seemed to have a knack for it. Since then I've ghostwritten or edited several books, which have been published and even won awards. What a blessing!

Real Estate Writing

One of my other specialties is real estate writing. I produced a monthly real estate column for a California magazine, and have written numerous articles on real estate topics. As senior editor for a nationwide real estate network, I wrote a regular real estate blog and several training courses for agents, which were accredited for continuing education in several states.


Oh yes, I also write songs, poems, essays, screenplays, and notes to my wife.

Beyond my writing work, I enjoy making music in various settings, and co-leading a network of house churches.

I live in southern California with my beautiful wife and favorite editor, Ileana.


The writer at work in his home office (not really)